Having recently celebrated 170 years of watchmaking, Timex has now announced a partnership with luxury car and motorsport brand Aston Martin. Under the licensing agreement, Timex will design and manufacture watches under the Aston Martin and Aston Martin Aramco Formula One® Team brands. The first watches are due to be released in Autumn 2025 through Aston Martin and Timex’s distribution network and select retailers.
Timex has upped its game lately with some desirable but affordable watches including the Marlin, Waterbury and Deepwater collections, not to mention re-releases of some vintage models such as the Q. So hopefully this collaboration can produce some decent looking motoring and motorsport watches that take advantage of Aston Martin’s brand including the iconic wings and British Racing Green.
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